知乎精选:心理学上人为何会有色彩偏好_全国大学英语考试服务网-2016年英语四级六级成绩查询
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知乎精选:心理学上人为何会有色彩偏好

2017-08-08 01:04 |  来源:咕噜英语 |  人气: | 


     
      What is the psychology behind someone's favorite color?
     从心理学上讲,我们为什么有最喜欢的颜色?
     来自心理学学生 @David Lincoln Brooks 的回答:
     1. Race
     种族
     Art teacher and color theorist Josef Albers once conducted an experiment with his students.
     艺术老师兼色彩理论家约瑟夫·阿波斯曾经用他的学生们做过一个实验。
     He first asked them to paint a canvas by a photograph of each student.
     他首先让学生们在画布上用自己最喜欢的颜色画些色块。然后,它把这些作品挂在了墙上,并在每一个作品旁边放上了对应学生的照片。
     An interesting pattern soon became apparent: people most liked the colors of their own bodies.
     这时,出现了一个很有趣的结果:人们基本都更喜欢自己身体上的颜色。
     Blue-eyed people were smitten with s shades. Dark-skinned people with browns and olives.
     蓝眼睛的人对蓝色完全没有招架力。金发的人喜欢黄色系。红发的人则对各种红褐色着迷。深色皮肤的人喜欢棕色和橄榄绿。
     2. Gender
     性别
     Vance Packard, book THE HIDDEN PERSUADERS, said that store products— like boxes of detergent—- will sell better to women if they are packaged in red; conversely, he said, men are most attracted to store products packaged in blue.
     万斯·帕卡德在他的著作《隐藏的说服者》当中说:像香体喷雾一类的货架商品,如果用红色的包装,就更容易让女性购买;相反地,他又说,男性更容易被蓝色包装的商品吸引。
     If a man does pick a red, Packard claimed, it will be an orange-red, while women seem to prefer “cool” reds.
     帕卡德说:即使一个男性真的选择了一款红色商品,那这也会是一件橙红色的商品,而女性更倾向于“冷色调”的红色。
     Me, I have recently noticed that many, in a black or gray package, almost as if to say, “If you’re a man,, no-nonsense products.” .
     而我呢,我最近发现,很多针对男性消费者的商品都会用黑色或灰色的包装,简直就像是在说:“如果你是个男人,你就应该要这种严肃的、不开玩笑的商品。”
      they were taught to do so by their parents and societies, or by a shadowy patriarchy? Or is there something more fundamental,, at work in our color preferences?
     现在主要的问题是:两性分别喜欢这些颜色到底是因为父母、社会、亦或是潜移默化的父权体系教他们这么做的?还是说,在我们的颜色偏好这件事上,有一些更基础的、甚至是基因层面的因素在起作用?
     N.B. tossing up here things I’ read on the subject. I do not submit them here as facts, necessarily, or as my own personal convictions on the subject.
     注意:我只是讲了些我在各处阅读到的材料。我并没有说他们都一定是确凿的事实,也不是说这些都是我对这个话题所抱的观点。
     
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